Business and Professions Code Section 17537.7 - False or Misleading Advertising

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Home Page >> Publications >> Vehicle Code Title Page >> Vehicle Code Table of Contents >> Appendix A Table of Contents >> Business and Professions Code >> Section 17537.7

Business and Professions Code

False or Misleading Advertising

17537.7. Except as to communications described in paragraph (2) of subdivision (n) of Section 11713.1 of the Vehicle Code, it is unlawful for any person to use the terms "invoice," "dealer invoice," "wholesale price," or similar terms that refer to a dealer's cost for a motor vehicle in an advertisement for the sale or lease of a vehicle, or advertise that the selling price of a vehicle is above, below, or at either of the following:

(a) The manufacturer's or distributor's invoice or selling price to a dealer.

(b) A dealer's cost.

(Added Sec. 1, Ch. 585, Stats. 1995. Effective January 1, 1996.)