REAL ID Social Media Toolkit – Senior Drivers

This REAL ID media toolkit is designed to provide you with easy-to-use graphics, a video, and text to quickly share on your social media platforms. Feel free to use these materials to craft your own messaging for your audience as well.

Tag DMV on social media

Facebook: @cadmv
Twitter: @ca_dmv
Instagram: @ca_dmv
Hashtags: #CADMV #REALID

Include our special webpage designed just for senior drivers: REALID.dmv.ca.gov/seniors

Elevating the DMV Message for Senior Drivers

If you want to continue using your California driver’s license or identification card to fly within the United States, the federal government will require a REAL ID starting May 3, 2023.

Post 1 – Flying to See the Grandkids / Easier with REAL ID

If you want to continue using your driver’s license for domestic flights, get a REAL ID now.
Federal ID requirements change May 2023.
Don’t procrastinate – apply at REALID.dmv.ca.gov/seniors

Supporting Images

Grandparents and grandkids at airport terminal above text "Flying to See the Grandkids. Easier with REAL I D"

Post 2 – Add REAL ID to Your Bucket List

DMV offers a free REAL ID identification card to residents 62 years and older.
Use the REAL ID to fly within the U.S. and enter secure federal facilities and military bases starting May 2023.
Apply now at REALID.dmv.ca.gov/seniors

Supporting Images

Traveler at airport holding REAL I D and smartphone under text "Add REAL I D to your Bucket List"

Post 3 – Reach for Your REAL ID / Reach Your Destination

Have your REAL ID handy to show airport security.
Starting May 2023, a REAL ID driver’s license or identification card will be required to fly domestically.
Start your application at REALID.dmv.ca.gov/seniors

Supporting Images

Traveler at airport holding REAL I D and Smartphone below text "Reach for your REAL I D. Reach your Destination"

Post 4 – Your Flying Companion

Don’t wait until the final boarding call – get onboard with a REAL ID today.
You will need a REAL ID starting May 2023 to fly within the U.S. to visit family and friends.
Get started at REALID.dmv.ca.gov/seniors

Supporting Images

T S A agent checking traveler's REAL I D at airport security above text "Your flying companion REAL I D"

Post 5 – Create New Memories

Planning to fly for your next family vacation?
To catch a domestic flight, you will need a REAL ID starting May 2023.
Don’t miss out on the memories – start your application at REALID.dmv.ca.gov/seniors

Supporting Images

Grandparents and grandkid taking a selfie at the airport below text "Create New Memories REAL I D"

Generic Graphic – REAL ID

Couple driving past road sign reading "Airport 3 miles." REAL I D symbol at top of image.

30 Second Promotional Video